Denotation and Connotation
Denotation is a word's literal meaning. For example, were Juliet to look up the word 'rose' in the dictionary, she would find something like, 'a bush or shrub that produces flowers, usually red, pink, white or yellow in color.' Similarly, street names, like Sistrunk Boulevard or Northeast Sixth Street, tell people where they are and help them get to where they want to go.
On the other hand, connotation is a word's underlying meanings; it is all the stuff we associate with a word. So, while a rose is indeed a type of flower, we also associate roses with romantic love, beauty and even special days, like Valentine's Day or anniversaries. Connotations go beyond the literal to what we think and feel when we hear or see a word.
So, while Sistrunk Boulevard tells people in Fort Lauderdale where they are (denotation), the name also makes some people feel pride because it honors a well-regarded local figure in the black community (connotation). Others see the name Sistrunk as having negative connotations because of its history of blight and crime. For some in the community, that which we call a rose, by any other name does not smell as sweet.
